FTC: No, you probably can not lose 20 pounds with an Ab Glider three minutes per day
The FTC announced today that ICON provides $ 3 million to settle charges of violation of a consent order in 1997 by targeting the use of Pro-Form Ab Glider in just three minutes per day would lead to significant weight loss. (Surprisingly, these allegations are not true.)
The latest FTC complaint [PDF] against the company since at least August 2010 and June 2013, ICON ran multiple ads with weight loss claims from glider.
Video ads include infomercials on television, on the web site of ICON and social media networks. Advertising TV personality Elisabeth Hasselbeck and many consumer endorser, who claim that the Ab Glider in just three minutes a day would be to recover lost kilos, inches and clothing sizes will often result.
(Sounds a bit like the Pro, you remember right, told them the Ab Circle device a few months ago that supposedly magic of his head - er, size - low)
The FTC concluded that no consumer will appear in ads really lose your pounds in just three minutes of work on the wing. Instead, the FTC found consumers were drawn to a controlled diet, use the camera for more than 3 minutes a day and made additional exercises to lose weight.
Since ICON could not justify advertising you were only allowed to use the glider three minutes per day, put the FTC for rape conviction of the company 1997th
This contract, necessary as a result of fraudulent business practices of the company Pro-Form Cross Walk Treadmill, ICON, to support the weight loss claims with competent and reliable scientific evidence.
And without further ado, here is an example of an infomercial per-form from Glider:
Marketing Pro-Form Ab Glider ™ agreed, $ 3 million to pay civil penalties to prohibit in 1997 for violating FTC, deceptive weight loss claims [FTC]
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